Long Manufacturing built its first tractor in 1948. The company, however, soon stopped building their own and began importing tractors from Uzina Tractorul Brasov (UTB) and some Landinis. Long filed for bankruptcy in 1985, but returned by 1987 after a reorganization. In 1998, Long Agribusiness was purchased by the Escort Group of India. The Long name was dropped in favor of the Farmtrac brand.